Let's be honest, feeling good about yourself puts you on the path to genuine happiness. Trends never overshadow performance, and we don’t believe in the empty promises of fast beauty. We identify new cruelty free essentials for all ages and establish them as cult favourites. It’s a simple but essential formula and we’re using it to reframe what beauty means. Demand more from your makeup. We do.
We are a small independent team who are agile, dynamic and, we’re proud to say, mightier than most. Our story starts just where your makeup routine does – with beautiful brows.
Our iconic Brow Gel was the first of its kind and became an international award-winning bestseller.
We LOVE brows. We love how they can transform your face in the most surprisingly simple of ways and we strive to make each and every product as vital to your makeup bag.
It’s not just makeup, it’s the building blocks to a more confident you.
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